Live Purely with Erica
Winning Over the World, One Yes Way Rosé at a Time
Elizabeth welcomes her long-time friend (hello, summer camp!) and Yes Way Rosé Co-Founder Erica Blumenthal. Erica explains how she and BFF Nikki started out with the idea to create an IG account as an homage to how much they love their rosé and built it up to a lifestyle brand that calls for educational trips to the South of France and a powerfully dedicated and active online community. Erica talks about the importance of staying authentic, and how she saw the need for wine and wine culture that was accessible and didn’t take itself too seriously. She talks about how Yes Way has evolved, tips for working in partnerships, and how she balances out the wine with a few wellness habits.
It’s okay if you believe in something and other people do not. - Erica Blumenthal