That’s right, those crazy rainbow bagels and sprinkled lattes all over instagram were the very inspiration for our new line of vibrant oat cups! However, it wouldn’t be “Purely Elizabeth” if we added artificial food dyes and flavors. That’s why these oatmeals get their colorful hues from an array of superfood powders! Which ones you ask?


Also called dragonfruit, pitaya is a tropical fruit with a variety of health benefits. Jam packed with flavonoids and containing more Vitamin C than a carrot, it’s a flu-fighting, immune boosting machine! It also ranks high on the antioxidant list, which helps kick free radicals to the curb. Even more support comes from vitamins B1, B2, B3, calcium, phosphorus, iron, protein, niacin, and fiber. In addition to being an immune booster it’s also a digestive aid, diabetes preventer, heart-healthy, anti-aging and oh wait – the most beautiful shade of pink you’ve ever seen.

Raspberry Pitaya Vibrant Oat Cup

Blue Spirulina

This blue-green algae is a freshwater plant that is now one of the most researched alongside its cousin chlorella. In comparison to chlorella, spirulina has a higher percentage of protein and iron, beta-carotene, as well as all eight essential amino acids – zinc, calcium, vitamins B1, B2, B3, B6, and B12. It is easier on the digestive system than other types of blue-green algae and also offers the highest level of gamma-linolenic acid (GLA), a “good fat” that is vital for the health and function of the brain, heart, and other body organs + systems. Blue is best known to be a calming color, so just one look at our blueberry lemon oats will take you to tranquility.

Blueberry Lemon Vibrant Oat Cup


Widely considered the most effective nutritional supplement in existence, turmeric contains bioactive compounds with powerful medicinal properties. One of these compounds is called curcumin, a very strong antioxidant with anti-inflammatory effects. It helps to fight chronic inflammation which is of vital importance in preventing and treating chronic disease. Curcumin also delivers a one-two punch against free radicals – blocking them directly and stimulating the body’s own antioxidant capacities. It has also been linked to brain function, decreased heart disease, arthritis and depression. So take a look at the “bright” side and check out our coconut turmeric oats!

Coconut Turmeric Vibrant Oats Cup

When it comes down to it, unicorn food is beautiful… but now it’s beneficial too. Eating the rainbow has never been easier, so make your life vibrant AF beginning with breakfast.

P.S. They come with a topper of our Original Ancient Grain Granola for even more crave-worthy crunch!