Clean Fragrance and The Sweet Smell of Building Successful Partnership

Podcast

Clean Fragrance and The Sweet Smell of Building Successful Partnerships

with Carol Han Pyle

"Nette is a French word that means elegance, clean, impeccable. And we use those adjectives as guideposts in terms of the brand. I wanted the brand to feel very timeless and to act as the sort of container from which the fragrance could be the thing that shined."

- Carol Han Pyle

Elizabeth welcomes Carol Han Pyle, founder and CEO of the luxury candle and fragrance brand Nette. Carol first shares the origins of launching Nette, drawing inspiration from fond childhood memories of her mother’s candle shop and business experience from working at top fashion magazines. She discusses the process behind developing scents through collaboration with perfumers, taking ideas from initial sparks of inspiration to the final product. Carol also offers her insights into building a brand strategically through partnerships and community engagement, and the “I’ve made it” moment partnering with Sephora. Carol talks about the importance of clean ingredients in fragrance and wellness products and shares what’s next for Nette in the spring, including a perfume scientifically designed to bring you more happiness.