A Note From Elizabeth
I started Purely Elizabeth in 2009. As a certified holistic nutrition counselor, I believe that when you eat better, you feel better. It's that simple. But it wasn't that simple -- when I looked around at grocery shelves, the options were limited for nourishing food that people would actually enjoy. So I set out to create products that didn't have a trade off between nutritious ingredients and culinary taste. I wanted to create an effortless, enjoyable experience so that I could help people thrive on their wellness journey. Enjoy!
- Elizabeth
Founder & CEO
Our Story
How we got here
2008
Started with an idea
While at the Institute of Integrative Nutrition retreat, we were asked to write down our “impossible future”. I jot down “start a natural foods company.”
2009
The “aha!” moment
In an effort to drum up nutrition clients with delicious homemade muffins, I quickly realized that everyone was just interested in where to buy the muffins! Shortly after, Purely Elizabeth was born.
2009
DailyCandy’s email blast
Within 3 hours, I had $10,000 of orders. I learned two things from this. 1. There is in fact a demand for healthy and delicious food products. 2. When you dream big, big things happen.
2010
Purely Elizabeth hits shelves
Purely Elizabeth baking mixes land on the first store shelves at local retailers in NYC and Whole Foods Market in the Mid Atlantic Region.
2011
Granola was born
After making the recipe in my NYC kitchen (and not tweaking the recipe from the first attempt!), we introduced the new line and it was an instant hit. To this day, our Original Ancient Grain Granola recipe has not changed.
2014
Purely Elizabeth launches nationwide
After selling out on QVC in January, a few months later our granola landed on the shelves of every Whole Foods, Target and Sprouts in the country.
2015
Released my first cookbook
My dream of publishing a cookbook came true and it was an Amazon bestseller! Eating Purely features a collection of over 100 delicious, healthy recipes.
2020
Launched the Live Purely Podcast
For years, it’s been my dream to launch a podcast to expand our company’s offerings from healthy foods to healthy lifestyle advice.
2023
Announced our Regenerative Impact Program
Our hope is this impact program will provide a model to the food industry looking to source for a more regenerative supply chain.
2024
15 Year Anniversary
From a few granolas to now having products on shelves at over 100K stores, 2024 is a year to celebrate our amazing accomplishments and how far we’ve come as a brand.
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