Building a Brand Both People and Investors Love

Building a Brand Both People and Investors Love

“I'm most proud of those situations when we identify something before anyone else does and take a bit of a leap of faith. It comes down, a lot of times, to the people.”

- Tom Spier

Elizabeth welcomes Tom Spier, founder and managing partner of Boulder Food Group, a VC firm focused on consumer packaged goods. Tom shares his journey from an early employee at Bear Naked to selling the company to Kellogg's, and then co-founding Evolved Foods before transitioning to investing. Tom provides some great insights on building successful CPG brands, the importance of innovation, strong supply chains, and surrounding yourself with the right people. He also shares advice for navigating the ups and downs of entrepreneurship, tips for making a great first impression, and going for your idea with gusto. 

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