Normalizing the Plant-Based Restaurant and Championing Delicious Change in The Plant-Based Movement

Normalizing the Plant-Based Restaurant and Championing Delicious Change in The Plant-Based Movement

"People are more indulgent about their health than they are about anything in today's younger generation. And that's an amazing shift that we have to continue to be huge advocates and supporters of." 

- Steven Salm

Elizabeth welcomes Steven Salm, Founder and CEO of PLANTA Group, to discuss his journey from traditional hospitality to pioneering the plant-based dining scene. Steven shares his awakening to a plant-based lifestyle after watching “Cowspiracy'' and how it inspired him to champion change through food. He talks about growing PLANTA to 20 locations across North America with a mission to normalize plant-based living. Steven also discusses the challenges of running restaurants, cultivating an engaged workforce, and how the plant-based industry has evolved in recent years to become more accessible and delicious.

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