Purely Elizabeth | AboutPurely Elizabeth.


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“Start a natural foods company.” Those were the words I wrote down on the blank piece of paper while in class with my holistic nutrition school. My goal was simple. I wanted to provide healthier, better-tasting alternatives to what was currently on the market, using the incredibly powerful superfoods that I was learning about in school, like quinoa, hemp, chia seeds and coconut oil.


August 2008 I have a booth at the Westchester Triathlon for my health counseling practice. In an effort to attract visitors, I whip up hundreds of free baked goods. Turns out nobody cares about signing up for my health counseling, they just want to know where they can buy the baked goods! The AHA moment is here.

Two Weeks Later… I am driving and nearly swerve off the road when I see an email titled “Purely Elizabeth and DailyCandy”. DailyCandy wants to feature Purely Elizabeth baking mixes in their daily email blast later that week. I remember going to sleep the night before the email blast thinking, “If I get 20 orders that would be great.

August 2009 After a few months of intense work, I decide to launch Purely Elizabeth with three Muffin Mixes and one Pancake Mix at the 2009 Westchester Tri. It will just be a side project, I think to myself …. and then we sell out of product.

October 9, 2009 DailyCandy’s email blast goes out and within 3 hours I have $10,000 of online orders. After the excitement wears off, I realize I have to actually fill the orders! We were in business and fast. When you dream big, big things happen.

My mom and I at the Westchester Triathlon in August, 2009 selling the first ever Purely Elizabeth products. When I sell out of product, I know I’m on to something …

The Daily Candy email blast in October of 2009 that sparks $10,000 in orders in 3 hours! We were in business and fast.

The commercial kitchen in Philly where I handmade all of the first batches of Purely Elizabeth!

In June of 2013, our granola is recognized as a double Sofi Award Finalist, (think Oscars for specialty food, complete with a red carpet and a life size gold statue)!


March 2010 We land on the shelves of our first retailer, Whole Foods Market in the Mid Atlantic Region. Thank you mom for single handedly getting us into every location, one phone call at a time!

March 2011 Purely Elizabeth granola is born! I made the first recipe in my NYC kitchen (and haven’t changed it since!), we launch the new granola line at Expo West, the largest natural food show in the country. The granola is an instant hit.

May 2013 I cry on the subway after receiving one of the best emails of my life. Whole Foods is going to carry Purely Elizabeth granola nationally. DREAM COME TRUE.


December 2013 I sign my first cookbook deal! Eating Purely, launches in Fall 2015.

January 2014 We launch our line of Ancient Grain Oatmeals.

June 2014 My dream of moving west comes true! Purely Elizabeth relocates our headquarters from NYC to beautiful Boulder, CO.

March 2016 Continuing our goal to be a category innovator, we launch our Probiotic Granola and Grain-Free Granola.

July 2017 Purely Elizabeth is the #1 selling granola in the natural channel. We are so grateful for your continued support and are excited to continue redefining the standards of packaged foods. xoxo

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Since starting Purely Elizabeth, giving back has been at the core of our values. Over the years, we have donated to non-profit organizations striving to preserve the health of our planet and to provide for future generations. This has included organizations such as Slow Food USA, Wellness in Schools, the Fruit Tree Planting Foundation, Charity: Water and the Rodale Institute.

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A clean environment, positive relationships, an active lifestyle and a work/life balance all intersect when we talk about living purely. As a company, we may not be able to ensure our customers get daily self-care, but we can directly improve their lives by providing them with delicious, healthy foods and resources to live their best lives.

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As a B Corp, we commit to social and environmental goals. B Corp companies are required to meet rigorous standards of social and environmental performance, accountability and transparency. We believe as a business, we must create value for society by carefully considering local communities, stakeholders and our natural environment.


for your continued support. We cannot express enough how much we appreciate it. This journey has truly been a dream come true. Cannot wait to see what the future has in store!